DIY retailer, B&Q, has announced plans to create a new £35 million "world-class" website, as part of a wider re-branding according to the UK Press Association.
Customers will start to see changes in the mobile phone and smartphone market this year, made as part of a company-wide digital multi-platform marketing strategy.
Phased development of the main website will take place over the next three-years, and B&Q is currently searching for a web development company to make the changes in a professional and effective.
Euan Sutherland, B&Q's chief executive, has described the future shopping experience as being more "joined up and much improved". It is thought the company is also relying on celebrity endorsements to promote the home improvement sector.
Alan Titchmarsh currently writes a gardening blog, promoting in-store products, and Channel 4's property experts Kirstie Allsopp and George Clark have been signed up to front a home improvement campaign.
Furthermore, the company has also launched a monthly lifestyle magazine to raise awareness of the design and home furnishings options they offer. This could attract more people into stores, and to the website.
FTSE 100 firm Kingfisher is the owner of the DIY-retailer, and claimed the investment is "the foundation for a step-change," in the online business, reported New Media Age.