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All So Pro

All So Pro

Celebrity endorsements for your brand or business

All So Pro

Harnessing the power of social media

How we helped bring brands and celebrities together to harness the power of social media for endorsement marketing purposes

 

We are living in an “age of recommendation”. Thanks to the power and ubiquity of social media, we are more likely to buy a product or use a service because someone we know gushed on Facebook about the customer service they received when returning a faulty item.

Or a celebrity we admire mentioned they felt toasty warm in their new scarf, having posted a selfie on Instagram. As we were not exposed to an obviously choreographed marketing campaign – but merely a candid photo with a short description – we felt that the celebrity’s recommendation was credible, that the “seal of approval” was genuine.

This “softly, softly” approach to endorsement marketing that social media affords is pure gold to brand strategists hoping to access a celebrity’s influence, reaching followings that can soar into the millions. For example, with just one simple tweet, basketball superstar LeBron James can reach 23 million followers, earning him the very tidy sum of US$140,000; actress and singer, Selena Gomez, can command US$700,000 for one sponsored Instagram post that will reach her 90 million followers! All with a simple click.

But how can a social media savvy celebrity transform their online profile into a profitable concern? How can they marry the power of their fame with legitimate endorsements or sponsorship deals, ensuring that these money-making opportunities are the right fit for their image?

The people behind All So Pro wanted to help celebrities and brands find each other and saw that a simple solution was needed. They wanted a secure, straightforward online platform that would bring vetted brands and verified celebrities together to create social media endorsements that could be transacted within the platform.

To help them build their online vision, All So Pro turned to AVAMAE. To explore the results of their collaboration, please visit https://www.allsopro.co.uk/

If you would like us to build an online solution to solve a problem you have identified, please get in touch.

eGigger
ASDA
Michael Northcroft
Millerhare
Novartis
Fan Quake
Foyles
All So Pro
Faber and Faber
Yell
Trait Online
British Airways
LSE Lighting
Capita
Scottish Court
Compare Hospitality
Alliance Boots
Saudi Aramco
King's Fund
Criteo Live
SmoQue Grill
Grazing Food
Jaguar Landrover
Manoto 1
Great Eastern
Red Umbrella
Pauline Books & Media
Experian
Grazing Events
UCLH
Companies and Markets
Gaimerz
Asit
Informa plc
Enigma Quests
4D Model Making Materials
CO-OP
Vulpine
UTC Aerospace
Harris Hill
Centrica
Iceland
Petainer
11 Cavendish Square
Phones 4U
Nine Avenue
Marshall
British Safety Council
Homebase
Argos
Reed Business Information
British Gas
See how we can help you
We would love to talk to you about your app or website development plans. Call us now on +44 (0) 800 029 1425 or visit our Contact Us page for alternative ways to get in touch.