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Foyles

40% increase in site visitors

Foyles

Better visitor dwell times

Foyles

Increased conversion rates

Foyles

55% increase in online turnover

How we helped one of the UK’s best-known booksellers boost their online turnover by 55%

 

Established in 1903, WG Foyles is one of Britain’s oldest and best-loved booksellers. Foyles has six large UK branches, including their iconic flagship store on Charing Cross Road.

Yet, some of their revenue comes via their website, www.foyles.co.uk. Foyles wanted to increase the number of items for sale on the site, improve usability, and create a website that they could build on in future.

 

Our approach

The site we built for Foyles featured the ability to:

  • Handle 100,000+ transactions a year
  • Search all products fast and accurately
  • Process payments quickly and securely
  • Work with delivery management systems
  • Add and edit products quickly
  • Include over 16 million items for sale
  • Integrate with 3rd party supplier data
  • Navigate easily through the site
  • Support commercial account customers
  • Check store availability – and reserve titles
 
 

And the result?

Since the site launch, Foyles has seen:

  • 40% increase in site visitors
  • Better visitor dwell times
  • Increased conversion rates
  • 55% increase in online turnover
 

"Key to our new site was a new way of handling our back-end database as well as an enhanced customer experience." said Becky Jones, head of eCommerce at Foyles. "AVAMAE has enabled our functionality to handle and even be improved by the extra load."

"The number of products on the site has increased from 3.5 million to over 16 million."

"A comprehensive CMS allows our staff to directly alter data and create web content in ways that have allowed us to double our work with the same number of staff."

"Avamae staff worked round the clock with ingenuity and efficiency for our launch. We have been delighted to continue using their services, and their ideas as well as hard work have been instrumental in the success of our website."

"We are delighted to have such a committed and hardworking team in partnership with Foyles."

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We would love to talk to you about your app or website development plans. Call us now on +44 (0) 20 3567 0804 or visit our Contact Us page for alternative ways to get in touch.