Making the Most of Social Media
These days most customers will expect to be able to find your business on social media. If you haven’t yet joined the revolution, or you have signed up but don’t have a proper social media strategy in place, make 2015 the year to rectify this.
To maximise the effects of your social media accounts it’s really important to be clear about your target audience, find your appropriate voice and set out aims and objectives. Your goals might be to drive people to an online store, raise brand awareness or improve customer service, for example.
Here are some key points that you should keep in mind when starting out:
Choose Your Medium
You don’t need a presence on every social media site going, but make sure you are on a few and choose those most appropriate for your audience. Facebook and Twitter are the biggest players, but if image, visuals and creativity are a part of your business Instagram and Pinterest could be a great addition. LinkedIn is great for those with a more corporate focus and if you are marketing a cutting edge product, or focussing on a youth market, you need to ensure you are early adopters of up and coming sites.
Maximise Your Profile
Most people will head straight to your profile to check that they have found the right company, or to see what you are all about. A surprising amount of companies don’t maximise the use of this space. Make sure your profile is strong, giving key facts and information about your company, as well as contact information and an image and keep it in the same voice that you use for your updates.
Timely Updates & Prompt Responses
Ensure you update regularly. Don’t leave it weeks between posts then bombard users with a flurry of messages and ALWAYS reply to customers promptly. Social media is seen as an instant medium and users will expect a quick reply.
Content is Key
Try and engage your readers through your posts, start conversations, ask questions, ask for advice and try and give some real insight, don’t post dry information about products or your company. Try and post interesting images, information and links that they want to share; once people start sharing your content you have opened the door to new followers and potentially new customers.
Think Before You Post!
A friendly less formal tone is appropriate on most social media sites, but this doesn’t mean you should let your professionalism slip. Humour is great, but not everyone finds the same things funny and once it is out there you can’t take it back, so be careful - you don’t want your company going viral for all the wrong reasons!
Get it right and social media can offer you a great route to carry out market research, provide excellent customer support and PR opportunities. At AVAMAE we have lots of great ideas about how to integrate your social media presence and your website. Give us a call to discuss this or any other elements of your web strategy – we’re big on ideas. Call Zebedee on 020 3567 0804.