back back

Design Tips from the World’s Best Logos

Your logo could be the first way that your customer interacts with your brand, whether online (in a Facebook profile or web page header) or offline (on a product package or shop front). So it makes sense to learn from the best and ensure you're making a great first impression.

Let the visual echo the functional

Some of the most memorable logos suggest what the company does - whether overtly or subtly.

For example, you may not notice the arrow in the FedEx logo at first glance, but it's there. It gives the impression of directness, movement and accuracy - all useful connections to make when you're a package delivery company.

FedEx Logo

Make it scale

If your logo is too complex, then it may look like something else entirely when scaled down. You'd probably recognise the McDonald's Golden Arches whether they were sixty-feet or sixty-millimetres tall. The key is to avoid any details that don't scale to a small level (such as smaller fonts beneath the logo or detailed images such as faces).

McDonalds Logo

Don't rely on colour alone

If colour is the only element that tells a story in your logo, then you'll struggle when the logo is reprinted in black and white or another colour altogether. The shapes and style should carry the message, with the colour backing it up. Using the McDonald's examples again, even without the gold, you recognise the arches.

A tip when designing: try and create the logo in black and white, then add colour at a later stage. (Call our London web design team for more tips and help.)

Don't be dull

As the recent furore surrounding the redesigned GAP logo testifies, a dull logo doesn't do your business any favours. Try and stand out with a logo that couldn't possibly be mistaken for anything, or anyone, else. Helvetica text with a blue square doesn't really scream "originality".

GAP Logo

If you want us to work on your logo, or need any other professional website design services, get in touch.

6 February 2011
Blog Author
Oliver Pluckrose
Share With:

Companies we have developed software for:

Horizon Leeds
British Safety Council
Asit
Capita
Manoto 1
Click Research
UCLH
Compare Hospitality
Yell
Centrica
Argos
King's Fund
British Gas
Gaimerz
LSE Lighting
HSBC
Dober
Strengthscope Ltd
Companies Markets
Millerhare
11 Cavendish Square
Fan Quake
Faber and Faber
Phones 4U
Nine Avenue
Iceland
Virtus
Capital Medicare
Jaguar Landrover
British Airways
Grazing Food
Saudi Aramco
Reed Business Information
GetSet4PE
Homebase
Michael Northcroft
Good2Bid
Great Eastern
ASDA
Alliance Boots
Foyles
Novartis
Informa plc
SmoQue Grill
Trait Online
Petainer
Grazing Events
Buyfair
Criteo Live
Harris Hill
Enigma Quests
UTC Aerospace
Saikou
TSI
Skippy Scout
Service Monitor
eGigger
Experian
Imperial College
CO-OP
Scottish Court
All So Pro
4D Model Making Materials
Criterion
Marshall
Pauline Books & Media
Vulpine
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.