In this simple step by step guide, we take you through every step of the process from thinking lean, the cost, funding, protecting and finally the step by step process of building your mobile app from design to launch.
Before you do anything, you need to have done your market research. Why? Because nobody is going to fund an app if you can’t demonstrate that you know your market and what you’re doing. Set out exactly what your app will do. Explore everything from your app’s local and international competitors to current trends. Analyse everything from pricing and your target market to your strengths, weaknesses, opportunities and threats. Equally important is your brand – establish a unique brand and strong strategy from the outset. This is essential, as mobile app investors understand the power and potential of branding.
Thinking lean and starting with an MVP is the way to go. MVP stands for minimum viable product which in simple terms refers to a basic version of an app with minimal, yet important defining features that is designed for initial launch and to gain vital user feedback.
The question we are always asked is how much does it cost to make an app? The simple answer is it depends. Lots of factors affect app development cost – the key ones being time and complexity. Generally though, a simple mobile app with minimal features will set you back around £10,000 + VAT whilst a complex one with lots of deep integrations could cost around £100,000 + VAT or more. However, for an accurate price, talk to developers and ensure you get a detailed fixed price quotation with a full breakdown of functionality, features and costs.
You’ve an innovative idea for an app, that’s great, but without funding, it might never get off the ground. If you don’t know how to get funding for an app, then here are six ways for funding app development.
Let’s get the obvious one out of the way first. Savings, personal loans or generous friends and family are dependable sources of app funding when an app is in its infancy. However, if it becomes successful and requires development and scaling, you may need other forms of app funding.
Funding, building and launching a mobile app entirely on your own is a big ask. So why not consider sharing the expense and pressure with a co-founder who can provide the app funding whilst you concentrate on developing it?
Here’s how to get investors for an app when you’re a start up with zero resources... crowdfunding. Get a persuasive solid pitch together and use one of the leading platforms like Crowdcube, Seedrs or Indiegogo. With some crowdfunding platforms, if you don’t reach your funding goal, the money is refunded to the investors, others might allow you to keep the amount raised in return for a higher service fee. It’s worth also investigating dedicated app crowdfunding platforms too.
There are plenty of incredibly successful businesses out there who have secured funding by getting out there and winning it. There are so many ways to do this ranging from pitching to famous business people with cash to invest on a high profile show like Dragons Den, to more realistically entering a contest sponsored by a university or tech company.
App investors come in many different forms, however they’re not all big companies. Many are entrepreneurs with deep pockets and an appetite for investing in the next big mobile app. They’re known as ‘Angel Investors’. You’ll need to persuade them to part with their money, so ensure you’re upfront and realistic about how much investment you need, how fast you’ll burn through it, that you know your market, what your launch strategy is and why you deserve the funding.
You’ve dreamt up a brilliant app that is completely unique. It’s pure gold. The one question you are bound to ask yourself is “I have an idea for an app how do I protect it?” The last thing you want is for it to fall into a competitor’s hands. You need to safeguard it and quickly. Here’s how...
Before you even think about talking to a developer or other parties, draw up an NDA and have all parties sign it. It’s essential as you’re likely to be going into a lot of detail and this official contract ensures the information you share is safe and cannot be shared with a third party.
Got a great app idea and want to protect it? Whilst it can be a costly and lengthily exercise, you can apply to patent bespoke components such as an algorithm within the app. We have helped clients do precisely this.
Unless you have your own development team in-house, you might be tempted to turn to a freelance developer to design and develop your mobile app. You might think this is a cheap option, but it could cost you bigtime. Even if you have an NDA with them, they might outsource elements of the project to others who aren’t bound by the NDA. They could then build an identical app. AVAMAE never outsources so that’s never a problem.
Protecting the name of your app is vital. Branding is a huge factor in the success of any app and you can protect the name of your app using a trademark registration. This enables you to trademark a word, name, symbol or device and prevent others from using the same. However, it can’t prevent anyone from creating a similar app with a different name.
You need to ensure that you have purchased your domain name once it has been decided. In order to prevent cybersquatting it’s also a good idea to purchase any other TLD’s or Top Level Domains that might direct traffic away from your primary domain. Try to ensure it’s either the name of your app or as close as possible. It’s proving harder and harder to secure original domain names so you may need to think outside the box or rethink you app name to make sure you get an original URL.
Whatever you do, one of the best ways to protect an app idea is to keep a record of everything from start to finish. Start by documenting the date of the inception of your app and record every stage right through to completion. Include everything you can from initial blueprints and designs to the actual code of the app. If in doubt, save and document it.
Let’s get down to business. You’ve got a great app idea, you’re thinking lean, you’ve got the funding and you’ve done all you can to protect it. But do you know how to develop an app? At AVAMAE, we have a tried and tested methodical approach to development which gives plenty of scope for creativity but keeps the project progressing and delivers it on time and in budget. Here’s the checklist of how to go about developing your mobile app with your chosen agency.