At AVAMAE, we are committed to maintaining the trust and confidence of visitors to our web site and of people who contact us. Here you’ll find information on how we treat data that we collect from visitors to our website, or when someone submits a contact form.

We use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. For more information about how Google collects and uses your data, visit Google Privacy Policy and Principles.

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, we use this information for site optimization. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

You can find more information on how cookies are used on this website in the Cookies Policy.

As part of the submission of a contact form, we collect your name and contact information, which is classed as personal information. We use that information to contact you and to respond to your request. The information that you submit is kept in Zoho; a secure, cloudbased CRM system. We don’t rent or trade email lists with other organisations and businesses and your personal information will never be used for anything other than the purpose of responding to your enquiry.

Under the UK General Data Protection Regulation (UK GDPR), the lawful basis we rely on for processing this information is your consent. You are able to remove your consent at any time. You can do this by contacting

Under data protection law, you have the following rights:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at or on 0800 029 1425 if you wish to make a request or if you have any concerns about our use of your personal information or wish to make a complaint.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website:

This Privacy Policy does not cover the links within this site to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

This Privacy Policy is kept under regular review and was last updated on 18 March 2024.