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All So Pro

All So Pro

A Marketplace Platform for Collaborative Celebrity Social Media Endorsement

All So Pro

A Marketplace Platform for Collaborative Celebrity Social Media Endorsement

All So Pro is an online start-up, looking to harness the power of social media to capitalise on celebrity endorsements. Brands have been using celebrity endorsements for their products for decades and with over three billion social media users globally (per We Are Social and Hootsuite’s 2017 Global Digital overview), social media endorsement is becoming more and more popular with consumers, who are placing greater trust in recommendations than in traditional advertising. All So Pro act as an intermediary, bringing brands and celebrities together, allowing brands to benefit from celebrity endorsements and giving celebrities greater access to professional opportunities.

 
 

The Brief

We were briefed with building a secure marketplace platform on which brands could find suitable celebrities to endorse their products on social media. It needed to be an easy-to-use extension of a brand’s marketing campaign and allow for the online management of payment arrangements.

 

The Challenge

The aim of the project was to enable quick growth of the business and to digitise the process of connecting brands with celebrity endorsements. The challenge therefore was creating a complete online process, from search to payment, which is managed through the platform and benefits both parties by being quick, secure and trustworthy. Of particular importance was managing the payment element of the process; this needed to be reliable, independent of both parties and allow for the easy raising of any issues either side encounter.

 
 

The Solution

We created a platform which allows the celebrities and brands to manage an endorsement arrangement themselves online. Both celebrities and brands create profiles and after being vetted and approved by All So Pro, have access to a secure login which allows them to manage their respective accounts. This ensures that only credible brands and verified celebrities can advertise in the marketplace. Celebrities can add links to their social media and information such as following and audience engagement, to allow a brand to evaluate their suitability for upcoming marketing campaigns. Powerful search functionality allows brands to filter celebrity profiles using a range of criteria, including profession and gender and make an offer through the platform, which will appear on the celebrity’s secure area. The platform also allows the brand to manage a campaign involving multiple celebrities and multiple posts. To ensure that payment is managed independently and reliably, we put in place an integration which allows the offered payment to be held in escrow until the endorsement has been completed. This removes the need for bank details to be exchanged directly and, in case of any issues, functionality is in place to report a dispute directly to All So Pro, who can deal with it impartially before payment gets transferred. All So Pro are also able to manage their own marketing efforts – including a blog and newsletter editor – from the custom CMS.

 
 
 

Key Features

 
  • Integration
    Integration with Secure Escrow System (MangoPay) and SMS Notification System
  • Search
    Powerful, Flexible Search Functionality
  • CMS
    Bespoke Content Management System
 
 
 

Standard Features

 
  • Integration
    Social Media Integration
  • SEO Friendly
    Google Analytics and SEO Friendly
  • Responsive
    Mobile Optimised and Responsive
  • Accessibility
    W3C AA Standards for Accessibility
  • Automated
    Automated Error Handling
  • Compliant
    ISO027001:2013 Compliant
 
British Safety Council
Capita
4D Model Making Materials
Homebase
Gaimerz
Great Eastern
Reed Business Information
Asit
British Airways
Millerhare
Experian
King's Fund
Yell
CO-OP
eGigger
Marshall
Faber and Faber
Fan Quake
British Gas
Jaguar Landrover
Pauline Books & Media
Informa plc
Argos
Centrica
Phones 4U
Alliance Boots
Novartis
Iceland
Criteo Live
All So Pro
SmoQue Grill
UTC Aerospace
LSE Lighting
Trait Online
Scottish Court
Buyfair
UCLH
ASDA
Foyles
Enigma Quests
Manoto 1
Saudi Aramco
Service Monitor
Vulpine
11 Cavendish Square
Strengthscope Ltd
See how we can help you
We would love to talk to you about your app or website development plans. Call us now on +44 (0) 800 029 1425 , if you are in the UK; or +44 (0) 20 3855 0690, if you are not; or visit our Contact Us page for alternative ways to get in touch.