Criterion Partnership

Making a Psychometric Platform Self-service

With over 20 years in the industry, Criterion Partnership continues to deliver a powerful blend of psychology and technology to earn its place as a leading provider of business psychology products, technology and consultancy. We have been working with Criterion for many years to help build and evolve their range of flexible business technologies, including Psychometric and Ability Testing tools, Situational Judgement Tests, 360 Assessments and Mechanical Reasoning.

The Brief

Having recently updated their platform’s interface, Criterion turned their attention to rebranding their Coast platform to Psycruit and re-focusing their attention to recruitment. We were briefed with updating the client user interface and making improvements to the candidate portal, moving towards more self-service and with maximum automation of processes.

The Challenge

The main challenge of the Psycruit platform was to blend the older technology that the administrative platform was built on with the new technology we would be using to build the new client admin. This needed to be done cleanly and robustly to maintain the smooth, quick running of the site. Another challenge was improving and maintaining complex campaign requirements and consistently keeping up with new and changing requirements. The campaigns needed to be both simple to build – appealing to recruiters – and clear and engaging to use.

Psycruit

The Solution

What we delivered is a mobile-first, clean and clear client user and candidate interface, with in-built automation. We overcame the main challenge of blending the two technologies by building custom integrations to link the existing administrative platform with the new client interface, which was built using React. We approached the second challenge of Psycruit’s complex, changing requirements in a couple of different ways. To manage the complex campaign building requirements, we merged other complementary projects into Psycruit and made sure that the offering would serve to bolster the new focus towards recruitment by streamlining the process. It offers bespoke personality questionnaires that the client can put together themselves with an easy to use interface, in as few as five steps. They can choose to build an assessment process from the Psycruit testing library, use an assessment process that they’ve built before, or choose a performance-powered assessment process from the marketplace. The marketplace offers a space where campaigns can be shared and rated, offering other users easy access to a range of varied campaigns. It also introduces a gamified element to the platform, allowing users to earn credits and achieve ‘levels’ and badges by interacting with the marketplace and the Psycruit community.

There are a wide range of tests available beyond Personality Questionnaires, to test a range of abilities, including Situational Judgement Tests, Ability Tests and Mechanical Reasoning. We have also integrated with third-party Applicant Tracking Systems to allow recruiters to take advantage of Psycruit’s testing abilities without requiring their candidates to move outside of their own platform during the recruitment process. For the candidate, we designed an effective assessment layout including randomised items, checks and deterrents to minimise candidate dissimulation.

During the campaign, client users can compare first case test results with re-testing scores in order to verify test results if needed. Once completed, there are a range of reporting options available which serve to give insights into candidate’s skills and abilities and combined with the available guidance on interpreting psychometric data on the reports, can be used to guide an interview. Some reports, such as the Insights report, format themselves to fit bespoke questionnaires and can incorporate Ability Test data, delivering a ‘potential profile’ to give an interviewer a strong idea of what a candidate may be capable of. By collecting relevant statistics – including from the new ‘Performance’ tab -, the platform uses data to build up a picture of a candidate’s performance rating to predict the highest level of success for them in their unique organisation. It advises recruiters of where candidates fit against job requirements, highlighting strengths and flagging areas to watch out for.

To accommodate changing requirements during the project, we proposed a managed services contract. Running the project on a managed service contract allowed us to be flexible, adapting to evolving priorities and implementing changes quickly and efficiently, as and when needed.

Key Features

Psychometric Platform

Integration with Payment Gateway and Third Party ATS

Bespoke Reporting Functionality

Automated Subscriptions

Gamification

Standard Features

Google Analytics and SEO Friendly

Mobile Optimised and Responsive

W3C AA Standards for Accessibility

Automated Error Handling

ISO027001:2013 Compliant

GDPR Compliant

Companies we have developed software for:

  • White tile with the logo of Foyles written in red.
  • White tile with the words 'Virtus from Carita Services' written in red and black.
  • White tile with the words 'The Survey Initiative' and 'employee research' written in green and black.
  • White tile with the words 'Skippy Scout' written in black and green.
  • Red tile with the word 'Saikou' written in white.
  • White tile with the word 'Petainer' written in grey next to an orange, purple and blue set of triangles pointing to the right.
  • White tile with the words 'Nine Avenue.com' written in black and red above the words 'Where Fashion Meets' written in red.
  • White tile with the words 'Michael Northcroft' written in black.
  • White tile with the words 'Imperial College London' written in blue.
  • White tile with the letters 'HSBC' written in black next to a bright red company logo.
  • White tile with the words 'Horizon Leeds' written in shades of orange, purple and blue.
  • White tile with the words 'Harris Hill' written in black and blue'.
  • White tile with the words 'Grazing' and 'GrazingFood.com' written in green.
  • White tile with the words 'Grazing Amazing Events' written in purple.
  • White tile with the words 'Good 2 Bid' written in black.
  • White tile with the words 'Get Set 4 P.E' written in green, blue and orange below similarly coloured icons of kids jogging, skipping and doing a cartwheel.
  • White tile with the words 'Dober Games' written in green and black.
  • White tile with the words 'CompareHospitality.com' written in purple and black above the words 'find your perfect package, fast'.
  • White tile with the words 'Companies and Markets.com' written in red.
  • White tile with the words 'Clicks Research' written in blue and underneath a logo comprised of the same colours.
  • White tile with the words 'Capital Medicare Your Mobile Healthcare' written in blue beneath a star logo.
  • White tile with the word Strengthscope written in purple and blue above the words 'energising peak performance' written in black.
  • White tile with the words BuyFair Global written in black.
  • White tile with the words Service Monitor written in black next to the company's logo.
  • White tile with the word Capita written in blue.
  • White tile with the word Marshall written in grey next to the company's logo.
  • White tile with the word Millerhare written in black.
  • White tile with the words 'The King's Fund' written in black.
  • White tile with the word UTC written in blue next to company logo.
  • White tile with the words 'Great Eastern' written in blue, 'Life is Great' & 'A member of the OCBC Group' written in grey and placed next to an icon of a red icon.
  • White tile with the word Coop written in blue.
  • White tile with the words Reed Business Information written in grey.
  • White tile with the words Phones 4 U written in white and covered by a red outline.
  • White tile with the word Iceland written in red.
  • While tile with the words Scottish Courts written in black next to insignia.
  • Orange tile with the words Trait Online written in white.
  • White tile with the words Faber & Faber written in black below the company's logo.
  • White tile with the words Smoque Grill written in black and orange.
  • White tile with Jaguar logo above Range Rover icon.
  • White tile with the word Gaimerz written in grey next to company logo.
  • White tile with the word FanQuake written in orange.
  • White tile with the word Enigma Quests written in gold next to company logo.
  • White tile with the word eGigger written in black and red.
  • White tile with the word Asit written in black.
  • White tile with the words All So Pro written in blue beneath a cube icon.
  • White tile with the 'No 11' logo in the centre.
  • White tile with the word Vulpine written in grey and placed underneath a V placed in a green circle.
  • White tile with the words Pauline Books & Media written in red and black and placed under the icon of a globe.
  • White tile with the word Manoto written in black.
  • White tile with black symbols that resemble hieroglyphics.
  • White tile with the word Criteo written in grey beneath an orange line.
  • White tile with the word Yell written in yellow next to image of fingers mimicking the motion of walking.
  • White tile with the word Experian written in blue next to company logo.
  • White tile with the word Informa written in blue.
  • White tile with the words Alliance Boots written in blue.
  • White tile with the word Novartis written in blue next to the company logo.
  • White tile with the words British Airways written in red and blue.
  • White tile with the words UCLH NHS written in black and blue.
  • White tile with the words Saudi Aramco written in turquoise next to a logo with a silver star.
  • White tile with the words British Safety Council written in red and blue.
  • White tile with the logo of Argos written in red.
  • White tile with the logo of Homebase written in green and orange.
  • White tile with the logo of Asda written in green.
  • White tile with the logo of British Gas written in blue.
  • White tile with the logo of Centrica written in blue.

Have an idea or project to discuss?

Fill out the short form on our Contact Us page, give us a call directly on +44 (0) 800 029 1425 or email us at enquiries@avamae.co.uk. We’ll guide you through our process, advise on the best possible solutions and steer you in the right direction.

Contact Us