LSE Lighting is a family-owned business with an enviable reputation for providing high-end lighting solutions for multiple blue chip clients. Working largely within the retail, travel and leisure sectors, LSE Lighting have created beautiful environments for hotels, shopping centres and casinos. Having long been observed that lighting is a tool which can create moods, affect behaviour and set scenes, LSE Lighting incorporate this, as their philosophy, in everything they do.
We were briefed with creating a bespoke brochure style website from which LSE Lighting could promote their selection of individually tailored solutions. Rather than using the site as an extensive product catalogue, the aim was to whet the appetite of the visitor.
Our most pressing priority in this project was creating the site in a tight timeframe; the client needed it to be ready to launch before an important industry event, so the biggest challenge was delivering a high-quality site in a much tighter timeframe than usual.
Wanting to position the company as a ‘one stop shop’, the other challenge lay in creating a balanced site which appealed to several different audiences, viewing the projects from varying perspectives, with different priorities. Architects, designers, specifiers and the general public all needed to be able to access information on the site which felt relevant to them.
Prioritising the most essential, important elements, we were able to have the site up and running in time for the client’s important industry event.
We delivered a visually striking website, with a site-wide focus on images, which allows LSE Lighting to showcase the best of what it has to offer and provides a strong overview for the general public. With access to downloadable specification documents, the site maintains a commercial focus to appeal to its primary users - architects, designers - whilst still observing its aim to diversify. We achieved the balance between technical specifications and aesthetics that lay at the heart of the project.