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Why Software and Marketing have One Major Thing in Common

There are lots of things in business that companies know they should do, but they don’t. They could be greener. Maybe a little leaner. Keener to get out there and go the extra mile for customers. The thing is though, the very act of being in business keeps businesses busy doing what they do.

But businesses do take the time and invest money in marketing, because they usually see an immediate benefit in new business and sales. Software is actually no different.

Invest, Don’t Rest

If you’ve a software-based business or one that relies heavily on software for its operation and success, like marketing, you should invest a percentage of your turnover back into the software. You see, software development projects aren’t a finite piece of work. They’re never done and dusted. They are constantly evolving. They should change in line with the demands of your business, needs of your customers and to keep up with advances in technology. With software development, you should never rest on your laurels.

Development is the Key Word

Software development is all about developing the software, not just initially to perform a specific task. It’s not about ticking off features on a list and then letting things take their course. Developing your software on an ongoing basis can really profit your business.

Develop a Plan

Before your software is even up and running, you should already be looking to the future. Think about what other business objectives you might have medium to long term and what role software development might play in the growth and future success of your business. Then formulate a clear software development strategy that details the next steps in development.

It’s What We Do

We practice what we preach at AVAMAE. We not only have our own software development strategy, we also help create and implement them for our clients whose online product is their entire business. More and more of our clients are realising just how indispensable a Managed Services contract is to them. It gives them the reassurance that our engineers are constantly working on their software to keep it up to date and everything on plan.

Do We Need to Talk?

If we’ve piqued your interest in software development, creating a strategy or using our Managed Services, let’s have a chat. Simply call +44 (0) 20 7509 6992 or email

2 May 2019
Blog Author
Oliver Pluckrose
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Companies we have developed software for:

Compare Hospitality
11 Cavendish Square
King's Fund
Criteo Live
Phones 4U
Skippy Scout
Horizon Leeds
Jaguar Landrover
Companies Markets
Saudi Aramco
Trait Online
Strengthscope Ltd
Grazing Events
Scottish Court
Service Monitor
Reed Business Information
Nine Avenue
Capital Medicare
Enigma Quests
Alliance Boots
LSE Lighting
Fan Quake
British Gas
British Airways
Great Eastern
Grazing Food
UTC Aerospace
Informa plc
Faber and Faber
Imperial College
Michael Northcroft
4D Model Making Materials
Manoto 1
Harris Hill
Click Research
Pauline Books & Media
British Safety Council
All So Pro
SmoQue Grill
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.