The challenges were complex. The solution needed to be a breeze to use. That’s what we do, so we set to work.
We designed and built the Buyfair platform so that a simple automated spreadsheet upload would allow sellers to add their inventory in bulk, in seconds. It could handle various items with different details and multiple product images. Not only that, it could attribute them to multiple auctions for each product type.
Security was a top priority, so we designed the payment flow to ensure that the funds are kept secure and winning bidders were committed to pay. How? By making buyers pre-authorise a card. Funds from buyers are then held in an escrow account until they receive the goods. Simple and fair whichever way you look at it. Invoicing is fully automatic, as is the transfer of commission into Buyfair’s account.
The graphical interface was designed to clearly inform the buyer of current real time stock allocation at the instant they submit their bid. Also, to encourage engagement, we gamified the bidding process.