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UX / UI Design


Before we build anything, we understand, define and refine the customer user journey.

Design isn’t simply making something look fantastic, it’s about the entire user experience and how the customer interacts with your product. Think of it as a journey, where you use your understanding of your customers to help them find what they are looking for quickly and easily.

Our design process is built around the user’s experience by a team of expert designers who have spent time immersing themselves in the client’s business and the needs of its customers. We collaborate closely with our clients and here is how we go about creating a user interface and refining the user experience.


Our 5-Step UX/UI Design Process

  • Initial Design Meeting
    1. Initial Design Meeting
    Once the project starts we’ll discuss your preferences for design. We’ll work with your brand guidelines and listen to your thoughts on what you like and don’t like, any imagery and style preferences and examples of other sites you like. Once we’ve got a good understanding of what you want, we start initial designs.
  • Initial Design Presentation
    2. Initial Design Presentation
    Our designers create a small number of screens based on your requirements and design preferences. Then we present them for your feedback in a workshop environment. We welcome all your comments, discuss your initial thoughts and guide you on best practice in design.
    We make any design tweaks based on your feedback, before getting your final agreement that you are happy with the design. Then we go ahead and make the full project prototype.
  • Full UI Prototype Dev
    3. Full UI Prototype Dev
    Once we’ve got your stamp of approval, our UX designers hit the big red ‘Full Prototype’ button. Created using InVision, it enables you to experience all the journeys a user might make around your new site. We break the prototypes into sets of screens, each screen mimicking exactly how the finished site or app will look and function.
  • Prototype Tweaks
    4. Prototype Tweaks
    Once it’s finished we’ll demo the prototype for you and ask you for your feedback. Our designers will review all your annotations, feedback then amend the prototype accordingly. If a specific suggestion won’t work from a design perspective, we’ll explain why and put forward an alternative solution.
  • Joint UI Prototype Sign-off
    5. Joint UI Prototype Sign-off
    Completely happy that the prototype matches the agreed proposal and acceptance criteria? Sure it contains everything you expected it to? Once you’re ready to sign it off and our internal testing team have checked everything against the acceptance criteria, together we sign off the prototype. Only then does it move on to our engineers to create the fully functioning software, app or site. Full sign off is essential as it cuts down on time-consuming amends during the build and avoids delays in the completion of the project.
Let’s interface
Got a project you want to discuss and would like some human interface? Let’s chat through your requirements and we’ll get back to you with a free no-obligation fixed price quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.

Companies we have developed software for:

11 Cavendish Square
Enigma Quests
Pauline Books & Media
Compare Hospitality
Phones 4U
Trait Online
Saudi Aramco
Strengthscope Ltd
Scottish Court
Companies Markets
Faber and Faber
Harris Hill
Reed Business Information
Grazing Food
British Airways
Manoto 1
Nine Avenue
Jaguar Landrover
British Gas
King's Fund
Grazing Events
Click Research
Horizon Leeds
Skippy Scout
Alliance Boots
Capital Medicare
All So Pro
Michael Northcroft
4D Model Making Materials
LSE Lighting
Criteo Live
Imperial College
SmoQue Grill
British Safety Council
Great Eastern
UTC Aerospace
Fan Quake
Service Monitor
Informa plc
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.