4D Model Shop is a leading provider of model making materials, tools and bespoke workshop services, such as photo etching, 3D printing and custom casting. As it provides a very specialised, highly-skilled service, it’s vital that sales and marketing processes are in place which allow the team to focus most of their time on creating and delivering those services.
We were briefed with replacing 4D Model Shop’s off-the-shelf website with a redesigned site which would give them much greater flexibility. The priority was automating the use of their existing accounting software by integrating it into the site, as well as giving staff the ability to easily update the site themselves, so that all marketing and ordering processes could be managed from the site with minimal manual intervention.
The challenge of creating 4D Model Shop’s new website was ensuring that we delivered a cost-effective custom integration with the Iris Exchequer accounting software. As traditional integrations with Exchequer can often result in compromise, we needed to balance budget considerations with ensuring that the solution precisely met the client’s needs and delivered much more than a traditional integration or an off-the-shelf solution.
The end product needed to work cohesively as an eCommerce solution. The customer needed to find the site engaging and easy to navigate, as well as experiencing a seamless ordering and payment service from the front-end. Staff needed to be able to quickly and easily manage increasing sales and marketing processes from the back-end.
We delivered a flexible, scalable and fully integrated eCommerce solution, built to grow with 4D Model Shop’s business. To address the challenge of integrating with Iris Exchequer, we worked with a third-party supplier to deliver a high-quality, fully customised solution which automated purchasing and accounts workflow.
Our redesign split the 4D Model Shop website into a clear, logical structure, which makes it easy to find the information, products and services required. The custom CMS allows staff to quickly create sophisticated pages and build and a send marketing email campaigns directly from the site, replacing the previous labour-intensive processes.
'Previously we had an off the shelf eCommerce website, AVAMAE completely rebuilt our site and tailored it to our exact requirements allowing us to bring orders straight into our accounting system. Since our new site has been up and running, we have seen a 54% increase in sales and now with the ability to fine tune the site it has allowed us to make all our processes more efficient. We have always found AVAMAE extremely helpful and very quick to react to any issues we may have had and we would highly recommend them.' - Tim Feron, 4D Model Shop