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Aston Business Assessments

Aston Business Assessments

A Psychometric Testing Platform with a Reseller Tier and Subscription-based Payment System

Aston Business Assessments

A Psychometric Testing Platform with a Reseller Tier and Subscription-based Payment System

Aston Business Assessments (ABA) specialises in the assessment and development of people at work. Founded and led by a world authority on personality assessments for business and Human Resource management, ABA deliver a range of psychometric testing tools, including the Trait Inventory System, which delivers customised insights to its clients with the aim of aiding the process of hiring and developing talent.


The Brief

We were briefed with creating a new psychometric assessment site, which would run alongside the original Trait site. The focus of the new site, Trait Online, would be a resellers model, which would allow resellers to offer ABA’s personality test platform to their clients in a global capacity.


The Challenge

ABA’s original website for the Trait Inventory System had been modified over time to accommodate client requests and as a result, the functionality of the site had become cumbersome. The focus of this project was creating a modernised version – updating the technology used in line with best practice since the original site was built – which consolidated the functionality and transferred the core of the site towards the resellers model. The site also had to be responsive, so respondents had a consistent experience across all devices.

The challenge in achieving this was creating a new website which delivered according to this focus, while not compromising on the functionality offered. This meant creating a streamlined version of the existing platform, which would cater for all the existing users – clients, respondents and admin – and extend the usability to suit a reseller. The site also needed to be built to prepare for growth, making it possible to easily incorporate new features as needed without becoming cumbersome.


The Solution

Building a site which suited all users meant identifying the main needs and making the process for each of the users the smoothest it could be. The most useful and necessary functionality was included in a consolidated CMS, which splits the site logically by role. To accommodate the shift in focus to the reseller model, Trait Online is self-service with built-in eCommerce functionality, to allow subscriptions to be made and paid for automatically on the site and for a client user to manage their questionnaires and reports themselves. The site allows for flexibility in access, making it easy for both admin and resellers to amend client and user access to suit their needs. Users can quickly download clear and comprehensive dual-branded Trait reports from 11 report types available, including a Selection Report, Development Report, Competency Insights Report, Respondent Feedback Report and Leadership Report.

The build allows for different types of client-specific tailoring, such as the reskinning of client landing pages, questionnaires and reports and bespoke APIs. In design, we stayed true to the original site in delivering a clean, minimalistic site which used best practice and projected a sense of efficiency, as well as being fully mobile responsive.

Read Aston Business Assessments' review of us here.


Key Features

  • Psychometric Testing
    Psychometric Testing Platform
  • eCommerce
    eCommerce - Automated Subscription Payments
  • Rich PDF Reporting
    Rich PDF Reporting Functionality

Standard Features

  • SEO Friendly
    Google Analytics and SEO Friendly
  • Responsive
    Mobile Optimised and Responsive
  • Accessibility
    W3C AA Standards for Accessibility
  • Automated
    Automated Error Handling
  • Compliant
    ISO027001:2013 Compliant

Companies we have developed software for:

Enigma Quests
Criteo Live
British Airways
Reed Business Information
Alliance Boots
UTC Aerospace
LSE Lighting
Imperial College
Pauline Books & Media
Grazing Food
Capital Medicare
Saudi Aramco
SmoQue Grill
Scottish Court
British Safety Council
Skippy Scout
Strengthscope Ltd
Nine Avenue
British Gas
Companies Markets
Grazing Events
Michael Northcroft
Horizon Leeds
All So Pro
Trait Online
Informa plc
Service Monitor
Click Research
Manoto 1
Phones 4U
Fan Quake
Compare Hospitality
King's Fund
11 Cavendish Square
4D Model Making Materials
Great Eastern
Jaguar Landrover
Faber and Faber
Harris Hill
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.