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What is Responsive Web Design?

Responsive web design is a new web design strategy and technology being developed to find the best ways in which to display websites on all screen types and devices. It tends to start out with consolidating website elements such as CSS3, fluid grids, media queries and flexible images etc to enable web pages to display on the available devices or platforms.

With users accessing the Internet from a plethora of devices such as desktops, smartphones, game consoles and tablets with varying screen resolution, size and orientations for each, the most logical solution is one website for every screen.

The big question is when to use it? There are a few key elements to should consider before going down the responsive road such as Performance, Browser Support, Content and of course Website Vs. Web App. The fact is when considering RWD it’s important to consider all the facts as it may not be for everyone. That said, at the very least a web experience should be fully optimised for mobile especially given that tablet sales are expected to exceed 100 million this year.

"2013 really is the year to start thinking about systems and stop thinking about web pages."

12 August 2013
Blog Author
Lisa Moore
British Airways
Petainer
King's Fund
Pauline Books & Media
ASDA
Harris Hill
Iceland
Homebase
Vulpine
CO-OP
SmoQue Grill
Informa plc
Capita
Argos
Marshall
Criteo Live
Faber and Faber
Scottish Court
Nine Avenue
Jaguar Landrover
LSE Lighting
Companies and Markets
Phones 4U
Red Umbrella
Great Eastern
Alliance Boots
Grazing Food
Foyles
Fan Quake
Gaimerz
Asit
11 Cavendish Square
Saudi Aramco
Reed Business Information
Compare Hospitality
Centrica
Experian
UTC Aerospace
eGigger
Grazing Events
British Gas
Manoto 1
4D Model Making Materials
Trait Online
Enigma Quests
British Safety Council
Novartis
All So Pro
Millerhare
Michael Northcroft
Yell
UCLH
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