back back
LinkedIn Twitter Instagram

Three Easy Ways to Allow User-generated Content on Your Site

"Add user-generated content to your site," they say. "It'll help your SEO, credibility and sales."

Well, that's the theory. But what are the most straightforward (and most effective) ways to give users the ability to create content? (And we don't mean building the next Facebook or YouTube.)

Add reviews

According to eMarketer, 79% of UK retailers find that customer product reviews improve site conversion rates. And, while it's only natural to fear negative reviews, a Bazaarvoice study found that 88% of reviews posted were positive or neutral.

So, not only are reviews a smart business move, they're probably one of the most logical and useful ways to attract user-generated content, particularly if you run an eCommerce site.

Add a blog

Even today the word blog has negative connotations for some business people. They think "waste of time", "unprofessional" and even "teenager writing angst poetry."

However, blogging is just another word for publishing. It's simply the easiest way to get your content and news out there - and demonstrate your expertise.

But blogging (usually) doesn't end with the content. By writing compelling, entertaining or somehow useful posts, you can encourage feedback. Given time, and with enough interaction, blog comments can generate as much content as the posts themselves.

Your web development company should be able to add a blog to your site in no time.

Integrate forums

Forums are effectively a rudimentary social network (and can be a great place to get customer feedback).

If your business has a suitably large following, or naturally fits with debate and social interaction (for example if you sell information, training or lifestyle products), then you might want to consider a forum.

So, there are three no-nonsense and effective ways to allow user-generated content. In a future post, we'll look at ways to encourage engagement and user comments.

In the meantime, why not take a look at our website design services to find out how we can improve your site's UGC-factor...

6 February 2013
Blog Author
Lisa Moore
Share With:

Companies we have developed software for:

Gaimerz
Homebase
Informa plc
Iceland
Foyles
British Airways
Enigma Quests
Michael Northcroft
GetSet4PE
Virtus
4D Model Making Materials
Click Research
UCLH
Jaguar Landrover
British Gas
Strengthscope Ltd
Yell
Petainer
SmoQue Grill
Horizon Leeds
TSI
LSE Lighting
Experian
Argos
Asit
Dober
Manoto 1
Fan Quake
CO-OP
Vulpine
Companies Markets
Reed Business Information
Great Eastern
Centrica
Compare Hospitality
British Safety Council
Scottish Court
Novartis
Criterion
Phones 4U
Service Monitor
ASDA
Harris Hill
Saikou
Grazing Events
Saudi Aramco
Marshall
Skippy Scout
Imperial College
11 Cavendish Square
All So Pro
Capita
Faber and Faber
eGigger
Capital Medicare
Nine Avenue
King's Fund
Buyfair
Grazing Food
UTC Aerospace
Criteo Live
Alliance Boots
HSBC
Pauline Books & Media
Millerhare
Good2Bid
Trait Online
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.