back back

Why Quality Website Content Just Got More Important

Over the past few years content has become a lucrative commodity on the web. However, as several big companies started to make money from producing vast quantities of content, so the web started to fill with (literally) millions of sub-standard articles designed purely to sit at the top of Google's search results.

So bad is the trash content epidemic that a slew of complaints started to hit Google. And not just from tech journals and geek forums. When the New York Times runs a high-profile article on the quality of your search results, you know that things are starting to get serious.

On top of that, Google is under increasing pressure from search engines like Bing, as well as more sophisticated social search engines and minor players such as DuckDuckGo and Blekko.

On that note, an announcement appeared on the official Google blog on the 24th February.

The post indicated that poor quality content that bears similarities to other content (such as "scraped" articles) or doesn't add value would somehow be pushed down the rankings in favour of more valuable material. The implication is that so-called "content-farm" sites will get bumped from the rankings.

Usually, when Google tweaks their search algorithm (which they do up to 500 times per year) there's no great announcement or fanfare. However, according to Matt Cutts, head of the Google web spam team, this current announcement affects up to 11.8% of all search results. It's a big change, and it could have a noticeable affect on search engine results.

What does this mean for your site?

In essence, it means that you should follow the eternal principles of good online content: be relevant, interesting or timely. Reworded, rehashed or simply copied content won't work. Create content that matches the quality of your website design.

I wonder if we'll all notice a big jump in the quality of our search results?

6 May 2012
Blog Author
Oliver Pluckrose
Share With:

Companies we have developed software for:

Jaguar Landrover
Saikou
Experian
Skippy Scout
Pauline Books & Media
Compare Hospitality
Petainer
Fan Quake
Grazing Events
King's Fund
Strengthscope Ltd
Saudi Aramco
British Airways
Nine Avenue
Faber and Faber
eGigger
Horizon Leeds
Argos
CO-OP
Dober
Enigma Quests
Novartis
British Safety Council
TSI
Millerhare
UTC Aerospace
Criteo Live
Virtus
HSBC
Buyfair
Phones 4U
Great Eastern
Capita
Iceland
Companies Markets
Foyles
4D Model Making Materials
UCLH
Service Monitor
Yell
Michael Northcroft
SmoQue Grill
LSE Lighting
Asit
Grazing Food
Good2Bid
Imperial College
Click Research
All So Pro
Informa plc
Scottish Court
British Gas
Alliance Boots
Criterion
Homebase
Centrica
Vulpine
11 Cavendish Square
Harris Hill
Capital Medicare
GetSet4PE
Trait Online
Gaimerz
Reed Business Information
Marshall
Manoto 1
ASDA
Think we need to talk?
Got a software development project or app in mind? Let’s hook up, chat things through and we’ll come back with a free no-obligation quote. Call us on +44 (0) 20 3855 0690 or fill out the short form on our Contact Us page.