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Will Your Website Slip Down the Google Search Ranking?

Today (Tuesday 21st April 2015), Google launches its new search engine algorithm.

What could this mean for your business?

Well, if your website is already Mobile Responsive, then you can rest easy. However, if your website is not mobile friendly, then today's launch could see your business listing slip down the rankings on a Google search.

Why?

Google's new 'Mobile Friendly' algorithm takes into account how most people now access internet searches; using mobile devices, be it phone or tablets. And so sites that are responsive (the content of the site will adapt to the screen you are viewing the site on), are now getting more prominence on the Google search engine results.

As a Google representative puts it: "As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens."

This new algorithm release by Google will send a message to companies that have poorly configured websites, that optimising their website for mobile responsiveness is no longer a choice but a matter of urgency.

For developers like us here at AVAMAE, we strive to ensure that all the sites we design and build are mobile responsive. That is good news for our clients, as they can be sure that with their responsive site they will not be dropping down the Google search results.

If your business is looking to create a new website, then contact us here at AVAMAE to see how we can help you and your business.

21 April 2015
Blog Author
Scott Ballantyne
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Companies we have developed software for:

SmoQue Grill
Imperial College
Fan Quake
Strengthscope Ltd
Faber and Faber
Centrica
11 Cavendish Square
Enigma Quests
LSE Lighting
Harris Hill
UTC Aerospace
CO-OP
British Safety Council
Capital Medicare
Nine Avenue
Pauline Books & Media
Manoto 1
Yell
Trait Online
Argos
Phones 4U
Skippy Scout
Asit
Service Monitor
Informa plc
Capita
Alliance Boots
Novartis
Grazing Food
Marshall
Horizon Leeds
Jaguar Landrover
Petainer
Gaimerz
Vulpine
ASDA
TSI
Foyles
British Gas
Grazing Events
Reed Business Information
Michael Northcroft
Scottish Court
Click Research
GetSet4PE
Dober
British Airways
Millerhare
Criteo Live
Good2Bid
Saudi Aramco
UCLH
Saikou
Compare Hospitality
HSBC
Companies Markets
Great Eastern
Criterion
4D Model Making Materials
Homebase
Experian
Buyfair
Virtus
All So Pro
King's Fund
eGigger
Iceland
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