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Will Your Website Slip Down the Google Search Ranking?

Today (Tuesday 21st April 2015), Google launches its new search engine algorithm.

What could this mean for your business?

Well, if your website is already Mobile Responsive, then you can rest easy. However, if your website is not mobile friendly, then today's launch could see your business listing slip down the rankings on a Google search.

Why?

Google's new 'Mobile Friendly' algorithm takes into account how most people now access internet searches; using mobile devices, be it phone or tablets. And so sites that are responsive (the content of the site will adapt to the screen you are viewing the site on), are now getting more prominence on the Google search engine results.

As a Google representative puts it: "As people increasingly search on their mobile devices, we want to make sure they can find content that's not only relevant and timely, but also easy to read and interact with on smaller mobile screens."

This new algorithm release by Google will send a message to companies that have poorly configured websites, that optimising their website for mobile responsiveness is no longer a choice but a matter of urgency.

For developers like us here at AVAMAE, we strive to ensure that all the sites we design and build are mobile responsive. That is good news for our clients, as they can be sure that with their responsive site they will not be dropping down the Google search results.

If your business is looking to create a new website, then contact us here at AVAMAE to see how we can help you and your business.

21 April 2015
Blog Author
Scott Ballantyne
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Companies we have developed software for:

TSI
Grazing Food
British Safety Council
Millerhare
Virtus
Saudi Aramco
HSBC
British Airways
Vulpine
Informa plc
LSE Lighting
Criteo Live
11 Cavendish Square
Scottish Court
Great Eastern
Manoto 1
ASDA
UTC Aerospace
Harris Hill
Enigma Quests
Buyfair
Iceland
Fan Quake
Service Monitor
eGigger
Michael Northcroft
Grazing Events
Saikou
UCLH
Gaimerz
Phones 4U
Imperial College
Criterion
Experian
Dober
Faber and Faber
SmoQue Grill
Companies Markets
Trait Online
Foyles
GetSet4PE
Marshall
Reed Business Information
Horizon Leeds
King's Fund
Centrica
Capita
Jaguar Landrover
Strengthscope Ltd
Capital Medicare
4D Model Making Materials
CO-OP
Alliance Boots
Homebase
Asit
Pauline Books & Media
Skippy Scout
Good2Bid
All So Pro
Click Research
Compare Hospitality
Novartis
Yell
Petainer
Argos
Nine Avenue
British Gas
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